Book Review: Brand New Start

Author Mainak Dhar | Genre Self Help | Publisher Bloomsbury India | Page Count 166

“Brand New Start: Fast-Start Your Career with the Power of Personal Branding” by Mainak Dhar is a non-fiction book that talks about the importance of personal branding. The book is targeted at freshers who are just starting their career but I believe that there are some key takeaways that will be helpful for everyone regardless of what stage of career you are in.

The book comprises of well-explained ideas and theories which will help you excel in your career. The author emphasises on using personal branding strategies to climb the ladder of success. He encourages the readers to build an authentic and compelling personal brand to move forward in life. The author presents the unique ADDA model of Personal Branding – Authentic and Purpose Driven, Differentiated and Playing to your points, Delivering, Adapting as You and world around you changes.

The book cover is gorgeous. The title of the book is apt and perfectly sums up what the content is all about. The author has presented his ideas in an easy-to-grasp format which makes them easy to understand. His vast years of experience in the corporate world clearly reflects in the book.

This book will help you understand personal branding, workplace environment, professional ethics and all related things. It is a refreshing and insightful take on personal branding. I will recommend this book to anyone who is looking forward to doing better in their career- be it a fresher trying to land his dream job, a young professional striving to make a mark in his career or an experienced professional struggling to adjust to a new role.

My Rating: 4/5

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P.S. The author sent me a copy of the book in exchange for an honest review.

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